GEOTOURISM

“The true discovery is not after a new journey, but after the adoption of a new vision of life”

(Marcel Proust)

Geotourism is becoming more common in all Italy. In Southern Italy, due to the promotion of Matera as 2019 European Capital of Culture, new opportunities are emerging for the local communities.

Geotourism is an outdoor activity that combines sport, science, and an appreciation for local traditions.